6 WAYS HOW AR APPS PROVE USEFUL FOR PRODUCTS’ COMPARISON

Dan Zaitsev
ROAR — Augmented Reality Platform
3 min readFeb 17, 2017

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Have you ever paid attention on the graphics of the scores that appear on your television screen while you are watching a cricket or football match? Have you ever wondered what technology is that and how far could that be used? Augmented Reality seems to sound like something innovative yet it is embedded in our present and around us so vaguely that we never realized on how common it us and how beneficial it could be used, alternatively.

For the food and retail industry, AR apps could do wonders driving a lot of potential customers by enhancing their experience of shopping.

Augmented Reality apps have been developed in a lot of fields including the real estate and advertising industries and the retail market. An Augmented Reality Shopping App can improve your concept of shopping and provide you with a way forward to have a look into the futuristic approach of experiencing a product before buying it. It is widely being used for companies while Tesco being at the forefront. [1] A reason why Augmented Reality apps are on the boom is because of their usefulness for users and consumers in the market. The 5 ways how these apps are useful for consumers to make comparisons are as follows:

1. Customers can experience before purchasing

When consumers are inside the store, they are getting into the dark and become unhappy because of lack of product information. This is the common reason why AR app can really be useful for customers before they actually purchase a product. Shoppers can gain richer and unique experiences by getting all necessary information they need. According to Ninth Decimal, 81% of consumers research products and look up prices on a smartphone.

2. Apps provide reviews

There are plenty of apps that provide reviews of products along with other customers’ choice and feedback regarding the product. This can help new potential customers to make a better choice. According to Mintel, 69% of people seek out advice and recommendations on goods in advance. Having it all found in a single app makes it easy for the customers to make better comparisons.

AR for CPG

3. Apps give options

To compare a product with others available in the market, you need to have a database available with all the information. With an AR shopping app, all the information of different products is included that a customer can easily extract simply by pointing out their phone’s camera on it.

4. AR apps provides information on prices

Udviser, an AR app provides information about the cheapest price for the same product and the nearest store where the product is available. This can help a shopper to have a great experience of making the best choice. Buyers can easily make product comparisons based on prices. This way AR apps can be considered pretty useful.

5. Convenient to compare

With an Augmented Reality app, comparisons can be made easily. You don’t need to move around in various shops and places to check out different stuff. All is available through the clicks of your smartphone with the app that suggests how the products are.

6. Coupons and discounts

Additionally, AR can bring real value for shoppers by searching and displaying digital coupons and offers directly on the packages

Demo of Udviser — AR app for Shoppers

Learn more about Udviser here www.theroar.io/udviser

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